Agentic prospecting workflow — website inspection, structured extraction, ICP scoring, and CRM-ready export
Manual tab-by-tab website inspection — no reproducible research methodology.
Step through one company workflow: browser inspection, extraction, scoring, reasoning, and CRM-ready export.
Research method: Manual tab-by-tab web inspection
Research method: Playwright browser agent per company
The full prospect research workflow — from company list to enriched, scored, CRM-ready profiles — runs automatically. Key metrics are prototype benchmarks from controlled evaluation: 4× speed improvement, 83% extraction consistency, 71% lead relevance precision, 91% CRM field completeness. These are not yet measured against tracked production outcomes.
Playwright's full Chromium rendering captures JavaScript-executed content. Pages relying on authentication walls or heavy AJAX are flagged as partial-extraction, with a manual-review recommendation included in the export.
company websites have wildly different HTML structures. LLM-based extraction handles structural variation, but confidence calibration is critical: fields with LLM confidence below threshold are flagged in the review_needed column rather than silently included in the CRM export.
a 90-second per-company timeout prevents runaway browser sessions. Partial results (some pages inspected, not all) are saved per company; the export includes an extraction completeness score per record so users know what was captured vs what needs manual review.
GPT-4o-mini scoring was inconsistent on similar companies when prompted per-company. Stabilised by generating the scoring rubric once at workflow start (not per company) and applying it identically across all companies in the batch.
Playwright runs in async mode with configurable concurrency (default: 3 parallel browser contexts per run). Each context handles one company: homepage + About + up to 2 additional pages. A Redis-backed task queue manages company dispatch. Per-page timeout: 30s. Per-company timeout: 90s. Failed pages retry once with a longer wait (45s). Partial results are preserved for companies where at least one page succeeded.